How To Build Your Brand, Authority, and Credibility
Today I want to share with you how to build Brand, Authority, and Credibility. Also use the same strategy to drive traffic to your website build your list of highly targeted subscribers and make money at the same time. When you first start your business building Brand your Authority your credibility is not the easiest thing that you can do. It takes a lot of time it takes effort and hard work to do so.
What I’m going to share with you, works for everyone no matter what your business is about if you have a product or providing service you can implement the strategy that I’m about to share with you. And trust me if I did it you can do it too. Now my business is around cakes cake decorating teaching cake decorating classes all about cakes, cupcakes & cookies.
And I wanted to write a book about cake decorating for very long time, but I had no idea where to start. Cake decorating it’s very brought niche.
1. There is the baking part of it as a type of cakes.
2. The decorating part of it. In the decorating part of it, there are a lot of sub-niches Depends on the media that you are using to decorate your cake: Buttercream Royal icing Fondant Modeling Chocolate Marzipan Chocolate Ganache Pulled Sugar Poured Sugar … and more
3. There are more sub-niches in the cake decorating niche. Birthday cakes for boys Birthday cakes for girls Wedding cakes Anniversary cakes Christening cakes Newborn and so on… you got that idea.
So when you first start looking into your niche, you may not see all the different sub-niches. So the first step is to take your time and dig deep into your niche. Break it down so you can see all the little pieces and I understand all the different sub-niches Once you do it’s not that hard to pick one of them and start there. You can always come back and add the next one and the next one, but it’s important to start with one. To become an authority in your niche, you need to show that you are an expert in that area. It took me awhile to understand, but I finally got it.
And here is what I did: I made a decision to write a book for kids on modeling with fondant. In my case, takes a little bit longer to write the book as I have to create the projects first, take pictures of every single step I make. Then take pictures of the final project Organize, resize & combine all the pictures, and after that, I’m ready to start the writing part of my book. I don’t know what your niche is all about and what service you’re providing, but if you don’t have to create your project, then you will get it done way faster than I did.
Now why I said if I did it you could do it too is because first of all English is not my first language not even my second or third language. And second, before I start working on my book I had no idea how I’m going to format the book where to sell it, how to come up with the title, the cover all that good stuff tat was necessary. Interesting enough I didn’t even have all those questions in my head. I just started with the first step and when you want to write a book the first step is to pick the subject and start writing. You will take care of the next step when it’s time to do so.
Even though I had to create the content for my book, the writing part didn’t take long at all. To be honest with you, proving my book for print was the most time consuming than any other step in the process. It’s important to keep things simple; it doesn’t have to be anything more than it is.
And you can prove this to yourself when you go to Amazon and check the books in the nonfiction category you will see that there are books very very simple who are doing very well.
The most important thing is to be transparent and speak from your heart whatever you have in your heart just lay it out, and it’s going to be perfect. Keep in mind that not everyone is your audience, and you don’t want to please everyone you are writing for the people who are interested in what you have to say, and that’s it.
You can decide to write your book just to attract your perfect customers and give it away for free to build your subscriber base, or you can write a book to sell it on Amazon and attract your customers as well. I want to share with you the results that I got from my two books and they are available just in a digital format that you can read on Kindle, or if you download the app you can read it on your phone and your computer. When I publish my second book I check my stats which I didn’t do for my first book and that was a mistake, so I encourage you to check your stats every time you do something so you know where you’re at, how everything works and what’s working & what does not.
The Results Of My 3-Day Marketing Strategy:
How To Build Your Brand, Authority, and Credibility
3. I got people promoting me to their friends on Facebook
4. People were promoting me in Facebook groups.
5. Start building loyal clients
6. Drive traffic to your website
7. All that without spending a penny and earn a few bucks on top of that $14.14
8. Attract the attention of top leaders in the marketplace.
So now I have two books in one niche who are promoting each other. People who got the first book of the series want to get the second book and the other way around.
Again this is specifically targeted niche, and not everyone will want to have the book even if they are decorating cakes so just be aware of this as you picking your niche for your book.
So now you have your book, your branding yourself you building you highly targeted subscriber list, a loyal audience, and that’s how to build authority, credibility, social proof it’s all there, and you have an extra passive income.
And don’t forget that people will give you reviews on Amazon for your book, and this is legit testimonials. Once you have it, it’s time to celebrate then rinse and repeat if you wish!
As always thank you for visiting, I appreciate you! Give me your thoughts in the comments below. If you think this could be helpful for someone, please share